Privacy Policy for Aish

Effective Date: December 2, 2025

Aish, a Karachi-based artificial jewellery brand, is committed to protecting the privacy of our customers in Pakistan and globally. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile application, and interact with us at events or stalls.

1. Information We Collect

We collect personal information that helps us process your orders, provide customer service, and improve your shopping experience.

A. Personal Information You Provide

This information is collected when you create an account, place an order, or subscribe to our newsletter.

  • Identity Data: Name, date of birth.

  • Contact Data: Billing address, shipping address, email address, and phone number (crucial for COD verification).

  • Transaction Data: Details about payments made to and from you, and other details of products you have purchased from us.

B. Automatically Collected Data (Technical Data)

When you browse our website, we automatically collect certain information:

  • Usage Data: Information about how you use our website (pages viewed, time spent on pages, products viewed, etc.).

  • Device Data: Internet Protocol (IP) address, browser type, operating system, and geographic location (country/city).

  • Tracking Data (Cookies): We use cookies to remember your preferences and cart contents.

2. How We Use Your Information

We use the information we collect for several essential purposes related to running our e-commerce business:

  • Order Fulfilment: To process and manage your orders, payments (especially Cash on Delivery verification), and delivery logistics within Pakistan.

  • Communication: To send you order confirmations, shipping updates, and to respond to your inquiries.

  • Marketing: To send you newsletters, promotions, and updates about new collections or sales, only if you have opted in.

  • Improvement: To analyze customer behavior, website performance, and identify trends to enhance our product offerings and user experience.

  • Security: To detect and prevent fraud, especially related to COD orders and payment details.

3. Sharing Your Personal Data

We do not sell your personal data. We only share your information with trusted third parties necessary to operate our services:

  • Courier and Delivery Services: We share your name, address, and phone number with third-party logistics partners (e.g., local courier companies in Pakistan) to deliver your jewellery.

  • Payment Processors: We share transaction data with secure payment gateways to process credit card or bank transfer payments.

  • Analytics Providers: We share anonymized usage and technical data with platforms like Google Analytics to track performance and improve the website.

  • Legal Compliance: We may disclose your information if required to do so by law or in response to a court order.

4. Security and Data Protection

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

  • All sensitive information (like payment details) is transmitted using Secure Socket Layer (SSL) technology and is encrypted.

  • Your personal data is stored in secure hosting environments.

  • Only authorized Aish staff and necessary third-party partners have access to personal data, strictly for business purposes.

5. Your Rights and Choices

As our valued customer, you have control over your personal data:

  • Opt-Out of Marketing: You can choose to stop receiving marketing emails by clicking the “unsubscribe” link at the bottom of any marketing email we send.

  • Access and Update: You may log in to your account at any time to review or change the personal information stored there (e.g., updating your address).

  • Cookies: Most web browsers are set to accept cookies by default. You can instruct your browser to refuse cookies, but this may affect the functionality of your shopping cart.

6. Cash on Delivery (COD) Specific Note

Due to the prevalence of non-serious orders in the local market, please note the following regarding COD:

  • By selecting Cash on Delivery, you consent to our team contacting you via phone call or SMS (using the contact data provided) to verify the order before dispatch.

  • Failure to verify the order within 24–48 hours may result in the automatic cancellation of your purchase.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Brand Name: Aish By Aisha

Location: Karachi, Pakistan

Email: hello@aish.com.pk

Phone/WhatsApp: +92 331 2419372